SEO vs GEO vs AEO: What is the Difference?
See how SEO, GEO, and AEO help Melbourne businesses stay visible in AI search.
Parents choosing a childcare centre usually start on their phone, and your website is often their first visit. Before they book a tour, they want to know how you teach, what their child will eat, how enrolment works and how to reach you. If your site answers those questions quickly, they call. If it doesn’t, they move on to the next centre in the search results.
These are the five things every childcare or daycare website should include, based on the early learning websites we design and build for centres across Victoria.
1. Your curriculum and teaching philosophy
Your curriculum tells parents how their child will spend the day and what they will learn. It is also one of the clearest ways to stand out from other centres nearby.
Explain your approach in plain language, for example play-based learning, and show what a typical day looks like. Mention the Early Years Learning Framework your programs follow. Photos of your real rooms and activities help parents picture their child there.
2. Nutrition and allergy information
Food is one of the first things parents ask about. Show a sample menu, explain who prepares meals and how often menus change, and state clearly how you handle allergies, intolerances and dietary requirements.
A dedicated page for this answers a common question before a parent has to call, and shows that you take their child’s wellbeing seriously.
3. A clear enrolment process
Enrolment is where interest turns into a place at your centre, so make it easy to follow. Set out the steps on one page, from first enquiry to tour, waitlist and enrolment forms, and add fee or Child Care Subsidy information where you can share it.
Finish the page with a clear button to book a tour. Parents are far more likely to enquire when they can see what happens next.
4. Easy ways to get in touch
Put your phone number, email and address in the header and footer of every page, not only on the contact page. On mobile, the phone number should be one tap to call and the address one tap to open in maps.
If you run more than one centre, give each location its own contact details, opening hours and map, so parents reach the right centre the first time.
5. A local focus
Most parents look for childcare close to home or work, so your biggest competitors are the centres in your area. Make your location obvious: name your suburb and the areas you serve, embed a map, and keep your Google Business Profile up to date.
Local SEO helps you appear when parents search for childcare near them, and it builds over time. Google Ads can put you at the top of results straight away while that ranking grows.
Example: Kekeko Childcare
Kekeko Childcare runs early learning centres in Kilmore, Wallan and Broadford. Their old websites were hard to navigate and didn’t work well on phones, so parents struggled to find programme details and enrolment steps, and staff spent time answering basic questions by phone.
We designed and built four new websites: one for each centre and a main Kekeko site. Each was built mobile-first, with curriculum details, daily routines, facilities and a clear enrolment guide easy to find, and set up for local search. In the first three months after launch, organic traffic grew by 52%.
Read the full Kekeko Childcare case study
Planning a new website for your centre?
We design and build custom childcare and daycare websites that answer parents’ questions and make it easy to enquire. Call us on (03) 7068 6319 or book a free call to talk about your centre.
