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5 things to include in your Childcare or Daycare Website Design

childcare website
Website DesignWebsites

Before you decide to invest in Childcare or Daycare website Design, there are many things to consider. At Fox and Lee, we build custom websites that reflect your personality and what makes you special.

Families care about their relationships with people who spend time with their children. Personalising your digital presence allows you to properly introduce yourself before they have even stepped through the door. 

When you work with Fox and Lee we take the time to understand your business and what makes you unique then make sure this reflects online. We also know it’s valuable to think about what’s important to prospective parents. 

When we design a website for your centre, we find the perfect harmony of conveying what you need to say, with what your customers need to hear. The combination of this focus paired with our expert design results in a website that sells your centre to prospective parents.

 

Here are five things we recommend including in your Childcare or Daycare Website Design:

Curriculum 

Your curriculum is one of the most important things to include on your Daycare website. It provides prospective parents with insight into your centre’s teaching philosophy and how their children will be educated through play-based learning

Outlining your curriculum online helps you stand out from competitors. You can show parents the developmental and educational advantages that come with enrolling in your centre.  

Nutrition

Parents want to ensure their children will be fed a healthy and nutritious diet, this information must be displayed proactively and clearly to address this concern.

We love how Beachwood Early Learning uses a dedicated page to reassure parents that all allergies, intolerances and dietary restrictions will be catered for in their centre. They’ve shown initiative and answered a key question for many parents with their web design.  

Enrolment

Bambini’s enrolment pages communicate the process for enrolling in one of their centres. They also have multiple easy to find ways for the visitor to contact them directly or book a tour online. 

Parents are more likely to contact centres that make finding and understanding information regarding enrolments clearly accessible. 

How to get in touch

As with the previous point, your contact information must be easily found on your website. Contact information should be made convenient for the user within the Daycare website design.

We like to include ways to get in touch in your header, footer and on a dedicated page to make sure the people who have begun to fall in love with your centre can give you a call immediately.

Local Focus

As you would know, your biggest competitors are the other Childcare centres around you. When you work with Fox and Lee we can offer a range of solutions to give you a competitive edge.

Search Engine Optimisation (SEO) can be integrated into your website to help you place above competitors on Google. Good quality SEO takes time, and the investment in building your organic position in search results has a massive pay off.

Search Engine Marketing (SEM) allows you to buy the space at the top of search pages for phrases we know your customers use. We’re able to generate leads to your website and measure return on investment with SEM.

We’re happy to help you get your website in front of more customers with our digital marketing solutions. 

 

Admittedly, with proud parents in our team, we love working with Childcare and Daycare centres to build strategic and personalised web solutions.

Bambini Early Learning Centre and Beachwood Early Learning are just two examples of the many ways we can bring your centre to life online.

We’d love to be a part of your daycare website design. Please get in touch with us on 03 9043 1039 or by completing the form below.

Childcare Enquiry Form

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