Fox & Lee Case Studies
Massive surge in orders and new customers for Botany Essentials
Botany Essentials partnered with Fox & Lee to transition from a long-standing wholesale manufacturer into a polished, consumer-facing skincare brand with a modern ecommerce presence that showcases their product purity and supports both local and international market expansion—including emerging growth into China.
Why was change needed?
Their existing wholesale-focused website didn’t support consumer sales, global visibility, or the premium brand experience needed to compete in the natural skincare space.
What did success look like?
A modern ecommerce platform that feels luxurious, educates consumers, and supports scalable growth across Australian and international markets.
What did Fox & Lee bring to life?
A refined, feature-rich ecommerce experience with custom artwork, intuitive UX, dynamic product search, and a strong technical foundation built for both retail sales and global expansion.
new customers acquired monthly
1 .4k
increase in orders in the first month since website launch
65 %
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