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Generative AI SEO

Improve your visibility in AI Overviews and ChatGPT

Search is changing. Customers are now asking Google AI Overviews, ChatGPT, Gemini and Perplexity for recommendations before they visit a website.

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AI-ready

Content structure

More visibility

In AI search results

Clearer signals

For AI engines

Better answers

For high-intent searches

What you get

A practical AI search strategy built on clarity, structure and trust

We start by reviewing how your business appears across traditional search and AI-led results. Then we identify the gaps in your content, structure, schema, authority and answer quality so your website gives Google and AI platforms clearer reasons to mention, cite and recommend you.

AI search audit

Review your site structure, schema, crawlability and content clarity through the lens of AI Overviews, ChatGPT and answer engines

Answer Engine Optimisation

Structure key pages so they directly answer the questions your customers are asking in Google and AI tools

Generative search strategy

Map the questions, comparisons and decision-making prompts customers use before choosing a business like yours

AI-ready content planning

Build pages, FAQs and supporting content that AI systems can easily summarise, trust and reference

Authority and citation signals

Strengthen brand mentions, trusted references and off-site signals that help AI systems understand your credibility

AI visibility reporting

Track priority search terms, AI Overview appearances, brand mentions, cited sources and the actions taken each month

"The team at Fox and Lee have been a delight to work with. I have had the pleasure of working with them on multiple website builds which were seamless, and our ongoing SEM/SEO strategy. Their communication skills are next level as well as their care and responsiveness."

Annie Winton

Impos

How we work

How we improve AI search visibility

Month 1

AI search audit

We review your current search visibility, AI Overview exposure, content structure, schema, competitors and authority signals

Month 1-2

Roadmap

We map the questions, entities, content gaps and technical fixes most likely to improve AI search visibility

Month 2-3

Structure and schema

We improve page structure, internal linking, schema markup and technical signals so AI systems can interpret your site clearly

Month 3+

Content and authority

We refine service pages, FAQs, comparison content and trusted signals that support citations and recommendations

Monthly

Measure and refine

We monitor rankings, AI Overview presence, brand mentions, traffic and competitor movement, then adjust priorities

Ongoing

Adapt as AI search changes

AI search is moving quickly. We keep improving your structure, content and authority as Google and AI platforms evolve

AI SEO RESULTS

Clients we’ve helped improve AI visibility for

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eCommerce

Generative AI SEO FAQs

Common questions about AEO, GEO and AI search

What is Generative AI SEO? Generative AI SEO is the process of improving how your business appears in AI-led search results, including Google AI Overviews, ChatGPT, Gemini and Perplexity. It builds on traditional SEO, but focuses more heavily on clear answers, structured content, schema, trusted sources and brand authority.

How do you measure AI SEO success? We look at traditional SEO metrics such as rankings, traffic and conversions, plus AI-specific signals such as AI Overview appearances, brand mentions, cited sources, answer quality and visibility across priority questions.

How much does Generative AI SEO cost? The cost depends on your website, industry, content gaps and how competitive your market is. To get a clear recommendation, schedule a call and we’ll show you what needs to be fixed first.

How long does Generative AI SEO take to work? Some technical and content improvements can be made quickly, but meaningful visibility in search and AI results usually builds over three to six months. The goal is to create a stronger foundation that compounds over time.

How is Generative AI SEO different from traditional SEO? Traditional SEO focuses on ranking pages in Google’s organic results. Generative AI SEO focuses on helping AI systems understand, summarise, cite and recommend your business in AI Overviews and conversational search results. The two work best together.

How do I know if my AI SEO campaign is working? You’ll receive clear monthly reporting showing what was improved, what changed in search visibility, where AI Overviews or brand mentions appeared, and what we recommend doing next.

How is Fox & Lee different from other AI SEO agencies? We keep the work practical. No hype, no vague AI promises. We focus on the fundamentals that make your business easier to understand and trust: strong technical structure, clear content, useful answers, credible authority signals and transparent reporting.

SEO resources

Guides to help you understand local search

Not showing up in AI search? It’s time to fix the foundations.

Book a free AI SEO consultation. We’ll show you how your site is currently positioned for AI Overviews, answer engines and high-intent search — and what to fix first.

Book a free AI SEO call