Fox & Lee case study

Transitioning a wholesale manufacturer into a premium global skincare brand

Botany Essentials partnered with Fox & Lee to transition from a long-standing wholesale manufacturer into a polished, consumer-facing skincare brand with a modern ecommerce presence.
Client
Botany Essentials
Location
Melbourne, Australia
Botany Mockup
1.4k+
New Visitors Every Month
75%
Jump in Orders

Industry

Ecommerce

Scope

Web Design & Care Plan

Plan

Advanced

In this case study

Overview

The project

Botany Essentials partnered with Fox & Lee to transition from a long-standing wholesale manufacturer into a polished, consumer-facing skincare brand with a modern ecommerce presence.

Objective

What we set out to do

Create a modern ecommerce platform that feels luxurious, educates consumers, and supports scalable growth across Australian and international markets.

The Challenge

What the client was up against

Botany Essentials’ existing wholesale-focused website did not support consumer sales or global visibility.

They lacked the premium brand experience required to compete in the natural skincare space and needed a platform that could showcase product purity while scaling internationally.

Outcome

What we achieved

Successfully launched a refined ecommerce experience with custom artwork and intuitive UX, supporting expansion into local and international markets, including China.

Botany Thumbnail

Our Solution

How we solved it

Fox & Lee delivered a feature-rich ecommerce experience built for both retail sales and global expansion

Results

The impact we delivered

The new platform has significantly boosted Botany Essentials’ direct-to-consumer reach, supporting high-volume retail orders across their 600+ product range and multiple brand lines.

The site now serves as a professional digital gateway for their established export markets — including China, Japan, Korea, the US, and the Middle East — providing the scalable infrastructure needed to support continued international growth.

Ongoing Support

What happens after launch

Fox & Lee continues to support Botany Essentials with ongoing website maintenance and digital strategy.

More work

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