Glasses for Kids: Tripling Reach with a Dedicated, Accessible Digital Platform

Glasses for Kids faced several significant challenges that hindered their growth and impact:

• Outdated and Inefficient Website: Their existing website was difficult to navigate, lacked modern functionality, and did not adequately convey their mission or facilitate programme participation.
• Manual Application Process: The application process for schools and families was cumbersome, involving paper forms and extensive manual data entry, leading to delays and administrative overheads.
• Limited Reach: The lack of an optimised digital platform meant they struggled to effectively reach new schools, partners, and children, particularly in regional and remote areas.
• Accessibility Issues: The previous site did not meet modern accessibility standards, inadvertently excluding some potential users.
• Donor Engagement: Engaging and retaining donors was a challenge without a streamlined and compelling online presence.

These issues collectively restricted their ability to scale their invaluable services and fulfil their vision of ‘Vision for All’.

Successfully tripled their programme reach, streamlined their application processes, and enhanced their ability to serve underprivileged children across Australia, all powered by a robust and accessible digital platform.

Fox & Lee collaborated closely with Glasses for Kids to develop a comprehensive digital solution tailored to their unique needs. Our approach focused on creating a user-friendly, accessible, and efficient platform:

• Custom Website Design & Development: We designed and developed a brand-new, modern website with a clean, intuitive interface, ensuring it was responsive across all devices.
• Streamlined Digital Application Portal: We implemented a secure, online application system for schools and families, significantly reducing manual paperwork and processing times. This included custom forms and workflows to manage applications efficiently.
• Enhanced Accessibility Features: The new website was built with WCAG 2.1 AA accessibility standards in mind, ensuring it was usable by individuals with diverse needs.
• Integrated CRM & Reporting Tools: We integrated tools to help Glasses for Kids manage their beneficiaries, track programme progress, and generate insightful reports, providing a clearer overview of their impact.
• Optimised for Engagement: Content was strategically organised to clearly communicate their mission, showcase success stories, and encourage donations and volunteer sign-ups.

Our solution transformed their digital footprint, enabling them to operate more efficiently and expand their reach.

The partnership with Fox & Lee delivered transformative results for Glasses for Kids, significantly enhancing their operational capacity and impact:

• Tripled Programme Reach: Within the first 12 months of the new website launch, Glasses for Kids successfully expanded their programme to assist 3 times more children across Australia.
• 50% Reduction in Admin Time: The digital application portal and streamlined workflows led to a significant decrease in the time spent on manual administration, allowing the team to focus more on programme delivery.
• 25% Increase in Donor Engagement: The improved website experience and clearer calls to action resulted in a notable uplift in online donations and new donor acquisitions.
• Enhanced User Experience: Feedback from schools, families, and partners highlighted the ease of use and accessibility of the new platform.

Fox & Lee is proud to continue supporting Glasses for Kids through our ongoing Growth Care Plan, ensuring their digital platform remains a powerful tool in their mission to provide ‘Vision for All’.