Kekeko Childcare: Nurturing Growth with a New Digital Home

Kekeko’s existing websites were outdated, difficult to navigate, and lacked the visual appeal to capture the attention of modern parents.

Key information, such as programme details, facilities, and enrolment procedures, was hard to find, leading to frustration for visitors and increased administrative burden for staff who were then required to answer basic questions from callers.

The sites also were not optimised for mobile devices, a key oversight given that most parents search for childcare on their phones. This resulted in missed opportunities for engagement and a perception that didn’t align with their quality of care.

A vibrant, fully responsive website that significantly increased enrolment enquiries, doubled website traffic, and enhanced Kekeko Childcare’s online brand perception.

Fox & Lee partnered with Kekeko Childcare to design and develop brand-new, responsive websites that truly embodied their brand values.

These included:

• Sutherlandstreet.com.au (Kilmore)
• Dudleystreet.com.au (Wallan)
• Fergusonstreet.com.au (Broadford)
• Kekeco.com.au (the main corporate site)

Our solution focused on:

• Modern, Engaging Design: We created a fresh, colourful, and intuitive design that reflected the joy and learning environment of Kekeko, utilising high-quality imagery and engaging content.
• Streamlined User Experience: We re-organised each website’s structure to make it easy for parents to find essential information, including curriculum details, daily routines, facilities, and a clear enrolment guide.
• Mobile Responsiveness: Each new site was built from the ground up to be fully responsive, ensuring a seamless experience across all devices, from desktops to mobile phones.
• SEO and AI Optimisation: We optimised the content and technical aspects to improve visibility in search engine results for relevant local keywords, helping more parents discover Kekeko.

The launch of Kekeko Childcare’s new websites marked a turning point for their online presence and business operations.

Within the first three months, Kekeko observed a substantial increase in key metrics:

• Enhanced Parent Engagement: Website traffic increased +42%, with visitors spending more time exploring the site’s content, indicating greater engagement and interest in Kekeko’s offerings.
• Improved Brand Perception: Parents consistently provided positive feedback on the new website’s professional appearance and ease of use, reinforcing Kekeko’s reputation as a high-quality childcare provider.

The new websites have become an invaluable asset, effectively communicating Kekeko’s commitment to early childhood education and fostering a stronger connection with their community.