Websites require maintenance to stay up to date and functioning properly. As your business grows, your site evolves with it. The necessary maintenance can include everything from introducing new features to servicing old ones. A Website Care Plan ensures your website stays online and error-free, ready for customers as well as representing your business professionally online.
Websites can’t be ‘Set and Forget’
A poorly functioning or difficult to use website can end up costing your business a lot of money in lost revenue. When visitors go to a website and find things wrong with it, they often don’t stick around. Most business owners don’t see their website through the same eyes as their customers. Missed website issues or downtime can hurt your business more than you’re aware.
Why a Website Care Plan?
A Website Care Plan takes care of both the expansion and maintenance of your website. Website Care Plans optimise the site performance, load time, downtime and uptime. This is all dependent on the WordPress software and plugin functioning as needed (and on the up to date version). It also allows for website growth, fresh content, analytics, monitoring and design changes. Everything is professionally executed in a smooth and well-tested manner.
Managing Maintenance Workflow
At Fox & Lee, we first backup the website and then check that after our updates no issues have occurred. We keep a record of which plugins we update so if there is ever an issue we can see what plugin version was changed and then revert back. Also included is our monthly maintenance report which highlights performance and security scans. In the event we ever catch a plugin issue, it becomes a support ticket and we address it before you ever knew there was a problem.
The Dangers of Do It Yourself Maintenance
Maintaining your site yourself could cost you more than you expect. If you just update from your WordPress admin, you won’t have a record of the updates history. And if an update to a plugin creates an issue a couple of weeks later, it would be difficult to know which change caused the issue and how you can revert back without restoring a very old backup (and potentially losing content changes, sales orders and contact entries).
It Will Cost More to Fix Than to Maintain
Inexperience and neglect can damage the visual impact and functionality of your website. When that happens, you’ll have a choice to make. You can try and fix it yourself, at which time you may end up doing further damage. Alternatively, you can then pay the (sometimes large) price for a professional to fix it. Your website is just like a car, it costs more to fix it than it does to maintain it properly. Regular oil changes help keep your car running properly and regular site maintenance helps keep your web site running properly.
Use a Professional Web Developer
You have a lot on your plate running a business. The peace of mind offered with a Website Care Plan through Fox & Lee lets you raise a support ticket when it’s needed and get back to what you need to be doing. By securing experienced web professionals to update and maintain your site properly you are saving potential lost sales and visitors.