These days, you’re nobody without a social media account. It doesn’t matter if it’s your grandma’s cookie business or a local band who hasn’t released a song in years: you’ll find them on Facebook. So it goes without saying that your e-commerce store needs to be represented on social too. In this article, we’ll discuss […]
Marketing without a strategy is like driving with your eyes closed. That’s why every business plan should start with the development of a comprehensive marketing strategy. A marketing strategy will not only be your bible when you’re creating content, posting to social media or sending out newsletters, but it will help you to keep everything […]
Times have changed for accountants. With automated data streams, artificial intelligence, high competition and competitive rates, it becomes harder and harder for accountancy business to keep their head above water. A good marketing strategy is needed in order to attract customers and retain those. A good marketing strategy should start with a professional website, but […]
When you create a marketing strategy you will inevitably face the issue of defining your customers. Understanding your audience – the people you will direct all your marketing efforts to – is essential to any strategy, be it your Instagram page or your SEO tactics. And the best way to do this is by creating buyers […]
