Fox & Lee case study

The previous website for Your Home Vet failed to communicate the emotional benefits of at-home veterinary services.

Additionally, it lacked the modern, seamless booking functionality that pet owners expect, making it difficult to convert visitors into appointments.

Create a nurturing website that communicates the emotional value of in-home care while providing pet owners with a seamless 24/7 booking experience.

The previous website for Your Home Vet failed to communicate the emotional benefits of at-home veterinary services.

Additionally, it lacked the modern, seamless booking functionality that pet owners expect, making it difficult to convert visitors into appointments.

Launched a reassuring brand experience with integrated booking systems, resulting in over 100+ new leads per month and $50k in annual local SEO value.

Fox & Lee brought a warm, user-centric brand experience to life with a focus on ease of use and trust-building.

The redesigned platform directly fulfilled the objective — communicating the value of in-home care and removing all friction from the booking experience.

Your Home Vet now ranks as the top search result in their local area, generating 100+ new leads per month through optimised lead forms and 24/7 automated booking. The organic search performance delivers an estimated $50k in annual SEO value — equivalent to the cost of achieving the same lead volume through paid Google Ads campaigns at prevailing local market rates, delivered entirely through organic search performance.