Propelling a startup to the top of a competitive coffee retail market

Coffeeteca partnered with Fox & Lee to launch a high-performance ecommerce platform designed to compete with established industry giants from day one.

Client

Coffeeteca

Location

Melbourne, Australia

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Return on Ad Spend (RoAS)

$200K+

Gross Sales in One Month

Industry

Ecommerce

Scope

Web Design, Care Plan, Google Ads + SEO Management

Plan

Advanced

In this case study

Overview

The project

Coffeeteca partnered with Fox & Lee to launch a high-performance ecommerce platform designed to compete with established industry giants from day one.

Objective

What we set out to do

Gain rapid traffic and visibility in a saturated market while establishing a point of difference through service and specialized offerings.

The Challenge

What the client was up against

As a startup in a highly competitive industry, Coffeeteca needed to quickly gain significant traffic against established players.

The founders recognized they needed a crucial point of difference beyond simply selling the same big brands as larger retailers to ensure long-term sustainability.

Outcome

What we achieved

Achieved record-breaking Black Friday sales, securing over $200K in gross sales in November alone. Our data-driven Google Ads strategy drove over half of the 221 total orders, averaging ~$6.3K in net daily sales.

Our Solution

How we solved it

Data-Driven SEO & Google Ads Campaigns (driving 51% of Black Friday sales)

B2B & B2C Audience Segmentation” (Highlighting the new Office Solutions section)

Integrated Trust Signals (Reviews.io & Google Reviews)

Results

The impact we delivered

The platform gave Coffeeteca a clear point of difference — a curated, expert-led shopping experience that larger retailers couldn’t replicate. This positioned them as the trusted destination for coffee machine buyers, driving consistent month-over-month sales growth and larger average purchase amounts.

Ongoing Support

What happens after launch

Fox & Lee continues to manage Coffeeteca’s online presence with innovative, results-driven growth strategies.

Matt and the entire Fox & Lee team are amazing. The team is easy to speak with and always jumping to help. Customer service is a major part of our business and it’s refreshing to see this team offer us the same each and every time, going above and beyond to help. The team has been an integral part of Coffeeteca since the beginning. Their attention to detail and can do attitude has tremendously helped our business grow into what it has become today. Fox & Lee’s web support has been second to none and they also take care of our all our digital marketing. The team are committed to delivering great results month on month and always determined to find new and innovative ways to improve our reach, presence and ultimately, our business.