How we elevated DOMO's luxury furniture ecommerce

DOMO partnered with Fox & Lee to create a refined, premium eCommerce platform that reflects the elegance of their European furniture collections while delivering a seamless, high-end shopping experience for retail customers.

Client

DOMO

Location

Australia

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1st

Search Ranking for Key Products

+60%

Increase in Organic Traffic

Industry

Luxury Furnitures

Scope

Web Design & Care Plan

Plan

Advanced

In this case study

Overview

The project

Objective

What we set out to do

Create a luxurious, image-led online store with intuitive navigation, advanced filtering, and seamless POS integration across all retail locations.

Build a luxurious, image-first eCommerce experience that reflects DOMO’s premium brand.
Improve product discovery with intuitive navigation and advanced filtering.
Ensure seamless integration with POS and inventory systems for efficient retail operations.
Enhance conversion potential by aligning UX with customer purchase behaviour.

The Challenge

What the client was up against

DOMO’s physical showrooms set the standard for premium European furniture in Australia. But their website couldn’t keep up — clunky navigation, no advanced filtering for 1,200+ SKUs, and a disconnect between their POS/inventory system and the online catalogue.

Customers browsing online weren’t getting anything close to the in-store experience, and product discovery was painfully slow.

Outcome

What we achieved

Positioned DOMO as a digital leader in luxury furniture with a high-end shopping experience where 60% of traffic is ready to convert.

Our Solution

How we solved it

Fox & Lee delivered a beautifully crafted eCommerce website focused on clean design and robust retail functionality.

Results

The impact we delivered

The new platform successfully bridges the gap between DOMO’s premium in-store experience and their online store.

By achieving 1st place search rankings for high-demand products and optimizing the conversion funnel, the site now serves as a high-performance engine for their national retail operations.