Fox & Lee case study

The Sebel Kiama’s existing website was outdated and lacked visual impact.

It no longer supported the hotel’s evolving offerings—such as weddings and conferences—and suffered from poor search visibility, making it difficult for potential guests to find and book services online.

Create a captivating coastal-inspired website that delivers effortless navigation, stronger SEO performance, and clear pathways to book accommodation, dining, weddings, and conferences.

The Sebel Kiama’s existing website was outdated and lacked visual impact.

It no longer supported the hotel’s evolving offerings—such as weddings and conferences—and suffered from poor search visibility, making it difficult for potential guests to find and book services online.

Delivered a modern, image-rich platform that increased search visibility and streamlined the booking experience, resulting in significant marketing cost savings.

Fox & Lee brought the hotel’s coastal charm to life through a feature-rich digital transformation.

The new platform has transformed Sebel Kiama’s reliance on third-party booking sites. By improving the user journey and achieving top search rankings, the site now drives a 50% conversion rate — converting 1 in 2 visitors into confirmed bookings.

This surge in direct bookings has saved over $63k in annual marketing costs, eliminating the need for paid advertising to maintain the same booking volume.