Fox & Lee case study

The Brickman needed a way to effectively promote global exhibitions, ensuring fans could easily find times, locations, and ticket options.

The previous digital presence didn’t adequately capture the excitement and creativity of their work or provide a streamlined path for merchandise sales.

Promote exhibitions effectively to increase both web and physical foot traffic while providing an engaging visual journey into The Brickman world.

• Strengthen The Brickman’s digital presence with a modern, premium website aligned with its brand identity.
• Improve user experience through clear navigation and structured service content.
• Increase qualified enquiries by optimizing conversion pathways and CTAs.
• Enhance performance and SEO to drive sustainable organic traffic growth.

The Brickman needed a way to effectively promote global exhibitions, ensuring fans could easily find times, locations, and ticket options.

The previous digital presence didn’t adequately capture the excitement and creativity of their work or provide a streamlined path for merchandise sales.

Delivered a high-end, custom-designed website featuring an interactive global exhibition map and strategic SEO, leading to a 61% increase in sales.

Fox & Lee delivered a custom digital experience that prioritises user accessibility and brand immersion.

The streamlined WooCommerce shop delivered immediate, measurable impact — directly contributing to a 5x Return on Ad Spend and securing an additional $26k in revenue every year.

The platform transformed Brickman’s merchandise operation into a high-performing sales channel, giving LEGO fans a seamless experience that consistently converts and scales.