Fox & Lee case study

Botany Essentials’ existing wholesale-focused website did not support consumer sales or global visibility.

They lacked the premium brand experience required to compete in the natural skincare space and needed a platform that could showcase product purity while scaling internationally.

Create a modern ecommerce platform that feels luxurious, educates consumers, and supports scalable growth across Australian and international markets.

Botany Essentials’ existing wholesale-focused website did not support consumer sales or global visibility.

They lacked the premium brand experience required to compete in the natural skincare space and needed a platform that could showcase product purity while scaling internationally.

Successfully launched a refined ecommerce experience with custom artwork and intuitive UX, supporting expansion into local and international markets, including China.

Fox & Lee delivered a feature-rich ecommerce experience built for both retail sales and global expansion

The new platform has significantly boosted Botany Essentials’ direct-to-consumer reach, supporting high-volume retail orders across their 600+ product range and multiple brand lines.

The site now serves as a professional digital gateway for their established export markets — including China, Japan, Korea, the US, and the Middle East — providing the scalable infrastructure needed to support continued international growth.