How soon will I see results from my Google Ads campaign?

With Google Ads, you'll be able to see results not long after your campaign goes live. You'll quickly see an increase in traffic to your site, and each week we continue to work on your campaign to optimise your ROI even further.

How much will Google Ads cost me?

There's no short answer to this one, as every campaign varies depending on a wide array of factors. When you book a consultation call with us and give us the information we need, we can provide you with an ad spend budget estimate.

How can I control my Google Ads spend?

With the way we set up your account, we give you complete control over your monthly spend. You only pay each time someone clicks on your ad, not every time it shows up or every time a new person sees it. We bill upfront for our campaign management fee, and charge your advertising spend directly to your nominated credit card.

Why can't I see my ads running when I Google my product or service?

Searching for your own ads is something to avoid. Every time your ad appears without a click, it lowers your click-through rate and can negatively affect your campaign's performance over time. If your ad isn't showing, it may be due to your geographical location, past user behaviour, or targeted search term. To check without affecting your stats, use the Ad Preview and Diagnosis Tool within Google Ads — it shows exactly what your ad looks like without impacting quality scores or relevance.

What is Google Shopping?

Google Shopping allows users to compare prices between various online retailers. You can tie Google Shopping in with your Google Ads campaign to further drive traffic and sales.

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Google Ads Management Melbourne

Stop Wasting Ad Spend.
Start Driving Profitable Growth.

Most Melbourne businesses waste 30–50% of their ad budget on clicks that never convert. At Fox & Lee, we fix that — engineering every campaign for profitability so every dollar is accountable.

Book a free Ads call

View Ads results

>5x

TARGET ROAS

>90%

IMPRESSION SHARE

5–8%

TARGET CLICK-THROUGH-RATES

What you get

Our Google Ads Management Services

Google Ads is not a set-and-forget platform. It requires constant vigilance and strategic refinement across multiple campaign types. We manage the full spectrum of Google advertising to ensure you're capturing every profitable opportunity.

Google Search Ads

Show up when it matters most. We handle keyword research, ad copy, and bidding to put you in front of the right people at the right time.

Google Shopping Ads

Get your products in front of buyers ready to purchase. We optimise your feeds and campaigns so your inventory appears at the top of search results — where purchase intent is highest.

Performance Max Campaigns

One campaign across every Google channel. We feed it the right signals and creative assets so the algorithm works for you — not against your budget.

Remarketing & Display

Win back visitors who didn't convert. We serve targeted ads to past visitors based on what they viewed — keeping your brand top-of-mind until they're ready to buy.

"The team at Fox and Lee have been a delight to work with.

I have had the pleasure of working with them on multiple website builds which were seamless, and our ongoing SEM/SEO strategy.

Their communication skills are next level as well as their care and responsiveness."

Annie Winton

Impos

Our Process

How We Manage Your Google Ads for Maximum ROI

Our success isn't based on guesswork. It's built on a rigorous, repeatable methodology that we refine with every campaign we manage.

Deep-Dive Discovery & Goal Setting

We start by understanding your business: your profit margins, your ideal customer, your competitive landscape, and your historical account performance. We define clear, measurable KPIs before a single dollar is spent.

Strategic Account Architecture

We build (or rebuild) your account with a logical, scalable structure designed to maximise Quality Score, lower your Cost Per Click, and give you granular control over budget allocation.

Precision Keyword & Audience Targeting

We identify the most profitable search terms and audience segments using a combination of data analysis and industry expertise. Equally important, we build aggressive negative keyword lists to eliminate wasted spend on irrelevant searches.

Compelling Ad Copy & Creative

Our team writes persuasive ad copy and designs engaging visual assets. We don't use generic templates — every ad is tailored to the specific keyword, audience, and landing page it serves.

Landing Page Alignment

Sending traffic to a generic homepage is a recipe for wasted spend. We ensure your ads direct users to dedicated, conversion-optimised landing pages that match the user's search intent.

Continuous Optimisation & Testing

We monitor your campaigns daily, running A/B tests on ad copy, bidding strategies, audience segments, and landing page elements. Small, data-driven improvements compound into significant performance gains over time.

Transparent, Jargon-Free Reporting

You receive clear monthly reports detailing exactly where your money went, what it achieved, and what we're doing next. No vanity metrics — just the numbers that matter to your bottom line.

Google Ads results

Real Results for Melbourne Businesses

We believe in showing, not telling. Here is what our strategic Google Ads management has delivered for businesses like yours.

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Luxury Furnitures

Google Ads FAQs

Common questions about Google Ads advertising

Google Ads can drive traffic to your website within hours of launching a campaign. However, it typically takes 4 to 8 weeks of data collection and optimisation to achieve a stabilised, profitable return on investment. The initial phase involves testing keywords, ad copy, audiences, and bidding strategies to find the most efficient pathways to conversion. We set clear expectations during our onboarding process so you know exactly what to expect and when.

Your ideal budget depends on your industry, competition, and business goals. In competitive Melbourne markets like legal services, trades, or eCommerce, you may need $3,000–$5,000+ per month in ad spend to compete effectively. For less competitive niches, $1,500–$2,000 per month can deliver strong results. During our free initial consultation, we analyse your market and provide a recommended budget based on realistic opportunity.

Google Ads delivers immediate visibility by placing your business at the top of search results through paid placements. SEO (Search Engine Optimisation) is a longer-term strategy that improves your organic (unpaid) rankings over time. The most effective digital marketing strategies use both in tandem — Google Ads for immediate lead flow, and SEO for sustainable, compounding growth. We offer both services and can advise on the right mix for your situation.

No reputable agency can guarantee a specific ROI, as external factors — market demand, competitor activity, your sales process, and product-market fit — all play a role. What we do guarantee is that your campaigns will be managed with rigour, transparency, and a relentless focus on profitability.

Click fraud is a legitimate concern, but it's well-managed. Google has sophisticated automated systems that detect and filter invalid clicks, and we regularly review click patterns for anomalies and proactively block suspicious IP addresses. Your budget is protected.

Yes. While we are based in Melbourne and specialise in local campaigns, we manage Google Ads for businesses targeting customers across Australia and internationally. The principles of effective campaign management are universal — what changes is the targeting strategy.

Yes - Google rebranded AdWords to Google Ads in 2018 as they expanded beyond search-only ads to include display, video, and app campaigns.