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Category: Branding

Logo Shapes and Their Meanings: A Quick Guide

Fox & Lee Team June 20, 2019 No Comments

What does your logo's shape say about your business? A quick guide to what circles, squares, triangles, lines and curves communicate.

Branding Solution Guide for Small and Medium-sized Businesses

Fox & Lee Team June 9, 2019 No Comments

Your brand is more than just a logo and a tagline. It represents who you are and what you stand for. It defines the complete experience customers have with your…

Branding for eCommerce: How to Build a Consistent Brand for your Webshop

Fox & Lee Team May 20, 2019 No Comments

Building a consistent brand for your company should be one of your company’s most important KPIs. Companies with a strong brand have a deeper emotional connection with their customers and have…

Mission vs Vision: What’s the Difference? (With Examples)

Fox & Lee Team April 25, 2019 No Comments

A mission statement describes what your business does today and why. A vision statement describes where you want to be in the future. Here's how they differ, with examples and…

Creating a Consistent Brand: The Do’s & Don’ts

Fox & Lee Team April 3, 2019 No Comments

Your customers will get exposed to your brand on many occasions. Every touchpoint with your brand will give them a chance to form an opinion, to create certain associations or…