There are a lot of platforms available for the development of your e-commerce store. Examples include Shopify, Magento, WooCommerce and BigCommerce. All of these online-shop builders have their own advantages and disadvantages. Here at Fox and Lee, we refuse to use anything else than WooCommerce – and trust us, we have our reasons. We’re happy to share the benefits of WooCommerce compared to other platforms with you.
Let’s start with a quick reminder. WooCommerce is the free WordPress plugin that adds e-commerce functionality to your website. Even though it’s ‘just another WordPress plugin’, it’s unbeatable in its functionalities and potential. The more than 4 million active installations speak for itself. WooCommerce integrates seamlessly with WordPress and gives you access to hundreds of free and premium extensions.
Now, what are the benefits of WooCommerce?
First of all, WooCommerce is a highly flexible product. It offers you a lot of options when it comes to your products, where you can tailor your own product categories and attributes so you can build a shop that exactly fits your brand. You can sell whatever product you’d like, whether these are physical objects, appointments or downloadable files.
WooCommerce also has the great benefit of being not just an e-commerce platform. Since it integrates with WordPress, you have the opportunity to integrate your shop with a professional custom website or even include a blog for your SEO and content strategy. Because it’s all accessible within the same interface, it’s easy for you to make adjustments while still keeping your brand identity intact.
One of our favourite aspects of WooCommerce is that is highly customisable. And with that, we mean that you can change almost everything. Except for the ready-to-use templates, WooCommerce gives you the chance to choose your own colours, sizes and tweak the code until it exactly matches with your brand image. As professional web designers, we love to bring out our creative side and WooCommerce never comes short.
When you choose an e-commerce application, it’s necessary to keep the future plans of your business in mind. You might only need a couple of product categories and pages now but you might be expanding your product catalogue sooner than you think. WooCommerce is able to scale from a couple of products to an immense online store. Plus, they are not only capable of handling a large number of products but they can also deal with thousands of shoppers per second.
There is no point in running an online store if you don’t know how it’s performing. And to know this, you need data. WooCommerce itself offers you an extensive set of analytics in a clear and organised way. If you need to know more, there are a lot of integrations on the market that make it possible to connect your store with analytical tools, such as Google Analytics for example.
Lastly, you need a store that is safe. Since WooCommerce is regularly updated, you don’t need to worry about any security issues and you won’t be experiencing too many bugs. Updates are easy to install and don’t require much technical knowledge. WooCommerce monitors the codes and checks for vulnerability so you know your website is safe. And since it’s an open-source website, there’s a huge community of developers available that can also offer valuable tips.