Water Quality Solutions Logo & Branding
Using nature to inspire the way for a new brand.
From residential to commercial projects, Water Quality Solutions (formerly Clear Water Lakes & Ponds) has established a reputation for heightening the standards of water quality to improve life beneath the surface and the surrounding environment.
Their brand was falling behind their esteemed name with an outdated logo that needed to be reimagined. Water Quality Solutions hired us to create the new brand identity that not only had a strong reference to water but also respectfully took homage to the Aboriginal land.
Studying the type of projects they work on from small water holes, backyard ponds and large commercial bodies of water, we turned our focus to Google Earth for a new perspective.
Viewing different water holes via Google Earth and seeing the stunning patterns and marking that nature created, sparked our inspiration for the new design.
The brand roll-out included a full logo suite, marketing collateral, business stationery and a new website.