Phillip Island Chocolate Factory

The site was planned out for optimum user experience to ensure a strong user friendly site, with a focus on building a solid platform for SEO optimisation. The website focuses on a fun and happy design that informs and educates visitors on the attractions, opening hours and what they can expect to see and do when they arrive.

The website needed to do two things; be the home of one of Victoria’s popular tourist attractions and provide clear information on buying tickets and getting there. Then, double as an ecommerce store where consumers could buy their famous chocolate goodies.

With the popularity of educational school group visits to the factory, a whole page was introduced and dedicated to this demographic. The dedicated page provides valuable information specific to school teachers and educators, with downloadable PDF resources based on the Victorian Essential Learning Standards (VELS) for both preparatory work before a visit and for follow up learning after the visit. Students can discover and learn about the complexity of the end-to-end life cycle of chocolate.