New York Minute Website
Get ready to experience the taste.
A visually stunning and effective website design and development project for one of Melbourne’s top ten burger restaurants – New York Minute. This is more than just a place to eat, a visit to NYM is an authentic experience: the food, space and atmosphere are all artfully designed to encourage togetherness and keep customers coming back.
Fox & Lee has had the pleasure of working with the founder of NYM from day one, starting with the brand. Since its inception, the brand has rapidly grown into a strong burger chain of restaurants and is now home to one of Melbourne’s top 10 burgers.
When it came time for the website, well after the first restaurant had opened, we wanted to create an experience that truly reflected the NYM experience. The website was designed to communicate their unique point of difference from the competition with beautiful photography, background story and a focus on the fresh produce which is the backbone to the delicious taste at New York Minute.
We wanted visitors to experience what it was like to be in one of the restaurants, rather than just being a website to check out their online menu and locations.
Through careful planning, wireframing, a clean structure and visitor tracking we were able to design and develop a website that reflected exactly what the culture and passion is behind the NYM brand.