Hospitality Branding & Website Design & Development
This is more than just a place to eat – visiting any of the New York Minute restaurants is an authentic experience. The food, the space and the atmosphere are all artfully designed to encourage togetherness and keep customers coming back to experience more than just a burger.
Fox & Lee has had the pleasure of working with the founder of NYM from day one, starting with the brand. Since its inception, the brand has rapidly grown into a strong burger chain of restaurants and is now home to one of Melbourne’s top 10 burgers.
After the NYM brand was established and a tone of voice was established, it came time for the franchise to settle into a digital space. We wanted to create an online journey that truly reflected the NYM experience. The website was designed to communicate their unique point of difference from the competition with beautiful photography, background story and a focus on the fresh produce which is the backbone to the delicious taste at New York Minute.
We wanted visitors to experience what it was like to be in one of the restaurants, rather than just being a website to check out their online menu and locations.
Through careful planning, wireframing, a clean structure and visitor tracking we were able to design and develop a website that reflected exactly what the culture and passion is behind the NYM brand and make adjustments as needed, based on user tracking.
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