A beautiful balance between a retail and corporate brand.
Naturally Australian Tea Tree Oil, NATTo, are a leading Australian tea tree oil company that not only provide pure tea tree oil products but grow, distil and bottle the product themselves. We leveraged their sensational assets and pristine aesthetic to create an online experience that takes users into the world of NATTo with colour, texture and a clean layout.
While NATTo are long-standing wholesale supplier of pure tea tree oil for over 25 years, they were branching out into the retail sector and needed a website to transform their company and products into a more consumer friendly brand.
The website nicely balances the components of an ecommerce shopping experience with a corporate company site to inspire and educate users about the tea tree plantation.
We dived head-first into the brand and packaging, then moved straight on to the website. The site was carefully planned out with industry research, wireframes, colour pairing and high-end photography to showcase the company’s new brand and product line. There was also a strong focus on educating users about NATTo’s ethics and purity of its products which is beautifully communicated via large photography, icons and well written copy.