NATTo Logo & Branding
Naturally Australian Tea Tree Oil in its purist form as nature intended.
NATTo – Naturally Australian Tea Tree Oil – forge the way with industry-leading quality and standards in cultivating, harvesting and distilling pure and clean tea tree oil. After over 20 years as a wholesale provider, NATTo were ready to dive into the retail sector and introduce their oil to consumers and tasked Fox & Lee with the exciting re-brand of the company.
The new brand and identity needed to be more in-line with who they were, what the company stood for and the plans they had for the future growth of the company.
The goal of rebranding was to strengthen the brands relevance with a modern, customer friendly look and feel and to broaden its consumer base without losing loyal business clientele.
We wanted to develop a logo that had versatility within the brand and allowed us to use it easily across multiple digital and print media, while still being recognisable.
Developing the master logo into a black and white version created an elegant look that could compliment any colour palette. Encasing the logo within a circle meant we could be playful in the way the brand was used, by either filling the bounding circle with colour or photographic mood imagery that would best communicate the identity of the new brand.