Mr Intolerable’s Logo & Branding
Happy, healthy eating for sensitive tummies.
Mr. Intolerable’s is freshly made meals designed to accommodate common food intolerances in people of all ages, plus anyone else who simply loves to eat great tasting healthy food. We wanted to create a word-mark identity that focused strongly on the great business name, allowing it to ultimately become an easily recognised brand amongst consumers.
The typeface was custom designed and sketched up, then digitally illustrated. The colour palette for the brand was based on the fresh, happy and invigorating feelings one would feel after eating something that didn’t upset their tummy.