Moonee Valley City Council Graphic Design
A creative solution to help shoppers and diners park, shop and eat.
Moonee Valley City Council approached Fox & Lee needing a solution to overcome the perceived lack of parking within the Moonee Ponds shopping and restaurant district, plus communicate this to consumers. A handy pocket-sized map was created and printed that shop traders could hand out to their customers and display on their counters.
The map highlighted available parking within the area with an easy reference key indicating the location and time allowance. The map also highlighted convenient pedestrian lane-ways and walk-throughs to help educate shoppers and diners that a more accessible thoroughfare exists.
Custom illustrated icons, artwork and landmarks on the map helped viewers get their bearings and locate where they were situated on the map.