Tea Tree Oil Website Design & Development
The Main Camp Natural Extracts website was a rebuild from an older, outdated site to a new one. The new B2B website was created to exclusively showcase the company in all its glory, including the stunning farmland and soil to oil production process. The brand-new custom website design needed to capture and communicate what the brand is, what it stands for and how they do business.
One of the unique and riveting elements to this project was the farm itself. Main Camp not only provide the world with the purest tea tree oil product – but they grow it, harvest it, distil it and bottle it – all on location. The land itself, nestled in country New South Wales, Australia, deserved a showcasing of its own and it was important that the new website showed just how beautiful and sustainable the farm is.
The strategy forward was clear and the Fox & Lee team executed the plan brilliantly with brand new photography, stunning videography, a brand update, introduction of a new colour palette and well written copy.
Ultimately, the new website needed to invigorate the brand and re-establish the company’s position as a top tier supplier. Ultimately, Main Camp wanted to get more enquiries from retailers and manufacturers wanting to purchase their product for re-sale and have them on the books as a supplier – world-wide.
The results were outstanding; from the user experience design and layout to custom development. The new MCNE website captures the company brand and just how dedicated they are in providing a pure and natural product to the world that both nurtures the land and protects the flora and fauna.
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