Wholesale eCommerce Website Design & Development
Bayliss Rugs is a wholesale provider, supplying large retail companies and trade members with their extensive range of floor coverings to on-sell to the general public. As a B2B, Bayliss don’t sell direct to the general public – they only deal with businesses within the trade. However, they do welcome individual consumers to visit their showrooms to view their entire range of stunning rugs, while leaving with a handy list of their closest stockist to purchase the rug from. What a wonderful experience.
Our unique challenge on the Bayliss Rugs website was to create an experience that would appeal to both trade industry customers and individual consumers – while also acting as an online ordering hub for approved business clientele. Challenge accepted. We delivered on this and then some.
Even though the general public were not the main target audience, we still didn’t want to leave them out. Consumers can browse the site and see all of their products, but not see any prices. And, they can also find their closest stockist via the map search functionality built into the site. Plus, be educated on how to care for their rug for longevity while being uber-inspired by the stunning live instagram feed of professional photography and interior styling with the Bayliss rugs in use.
On the flip side, our main target audience, being the trade and retail industry, would see prices but only if you were an approved business customer and were logged in. Depending on what type of trade or business you have, you would be displayed with pricing that reflected your membership level. This is where the hub kicks in – business owners can place an order of rugs (for their shop), plus order samples and request a quote for custom size rugs at the click of a button. Simultaneously, trade and business members benefit from all the added site features that the general public also benefit from.
The Bayliss site is an excellent example of knowing who your customers are and having a custom website designed and built to reflect that, plus tick so many other boxes along the way. We call this one a super-site! It’s beautiful, it’s user friendly and it provides a custom shopping experience for three different target audiences; business owners, large retail outlets and individual consumers – ultimately leading to a sale for the trade and general public.
Smart solutions to complex problems is where custom ecommerce website design and development shines bright.
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