The Bambini franchise was going through a brand overhaul and a repositioning of the company into a top-tier early education facility within the industry. Bambini partnered with Fox & Lee to help pull them through the digital challenges of this new era, and ensure its critical business systems and passionate connection with early learning could keep up with demand.
We helped the Bambini franchise revamp their old website with a brand new custom designed site to improve the over-all user experience, increase Google ranking, implement strategic call-to-actions and create a more accurate brand reflection of the Bambini culture and belief system through the implementation of professional photography, brand styling, illustrations and copywriting.
Soft tones and natural elements against generous whitespace help to communicate the brands core beliefs, translating seamlessly across all devices. The new site focuses on educating parents about the passion and learning that Bambini radiate, along with the all-important governmental schemes and support on offer.
We introduced a larger hero image that showcases custom professional photography, with beautifully illustrated leaves that slowly animate across the screen before fading into the background.
The menu was improved with a more superior on-page navigation showcasing crisp custom illustrations. The improvements on the menu meant users were able to find information more easily, providing an effortless online experience for parents and caregivers – ultimately resulting in more phone calls and enquiries about child attendances and more bookings for tours at the eight different locations.
The Bambini Early Learning & Education Centres are made up of eight stunning educational centres located around Melbourne, and are one of Victoria’s highly sort after educational and childcare facilities. Like the centres themselves, the new Bambini site creates a beautiful experience focused on the art of educating and caring for children from 3 months to 5 years.
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