With a new brand, a renovation to the shop and a website overhaul; Ascot Vale Cellars was opening its doors to a new chilled out scene with live music, great food, craft beers, spirits and wines.
The Ascot Vale Cellars ecommerce website design and development project was created for this long standing bar and bottle shop that was undergoing a brand refresh and shop renovation. Ascot Vale Cellars wanted to reposition themselves in the market from being a a local bottle shop, to somewhere you could also sit, drink, eat, meet friends and listen to great music.
The theme for the new brand was horse racing with a unique and modern spin to it, and a touch of art deco. This paved the way for our design team get creative with the brand elements and create a visually elegant and unique website that was out of the norm.
This ecommerce website project was an overhaul of their older site, taking it from a standard beverage ecommerce site to a venue setting, aimed at getting people in the doors, while also maintaining their loyal online shoppers.
With a full systemised ecommerce backend that nicely connected with stock inventory levels, even when customers purchased drinks on location, meant they could offer a quick click & collect or delivery Australia wide with a real-time update of in-stock products.
This fully custom ecommerce website design and development project is feature rich with a strong backend system to manage product levels, online orders and provide a great customer service experience, while also getting people in the doors.
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