Food & Beverage eCommerce Website Design & Development
The Ascot Vale Cellars ecommerce website design and development project was created for this long standing bar and bottle shop that was undergoing a brand refresh and shop renovation. Ascot Vale Cellars wanted to reposition themselves in the market from being a a local bottle shop, to somewhere you could also sit, drink, eat, meet friends and listen to great music.
The theme for the new brand was horse racing with a unique and modern spin to it, and a touch of art deco. This paved the way for our design team get creative with the brand elements and create a visually elegant and unique website that was out of the norm.
This ecommerce website project was an overhaul of their older site, taking it from a standard beverage ecommerce site to a venue setting, aimed at getting people in the doors, while also maintaining their loyal online shoppers.
With a full systemised ecommerce backend that nicely connected with stock inventory levels, even when customers purchased drinks on location, meant they could offer a quick click & collect or delivery Australia wide with a real-time update of in-stock products.
This fully custom ecommerce website design and development project is feature rich with a strong backend system to manage product levels, online orders and provide a great customer service experience, while also getting people in the doors.
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