Anla Logo & Branding
A refreshing new identity for a naturally beautiful brand.
Anla is a series of foundation products that are a quick, easy, perfect make-up that creates a light-weight, flawless finish with long lasting 24-hour coverage. We collaborated with the Anla team to understand what their goals were with the brand and where they wanted to position themselves and their products.
Our strategy was to rejuvenate the brand from an already existing logo with a basic typeface into a brand new identity that would truly reflect the brand and range of high-end beauty products that are available.
A new custom typeface for the Anla lettering was sketched up and digitally illustrated to form the beautiful word-mark identity.
In order to create a compelling tagline that communicated directly to consumers and suited the newly created identity – we first analysed the company and the results achieved by using the Anla range and wanted to capture the essence of the product and the end result a consumer would expect from using the product.
‘Naturally Beautiful’ came to fruition after a careful process of elimination and getting to the core of the products efficacy.