AAW Global Logistics Website
Raising the bar for a logistics and freighting brand.
The biggest challenge on this project was to create a logistics and freighting website that was stunning to look at and not a straight up corporate site. Taking a slightly different approach, we saw an opportunity to show off the beautiful side of logistics and design it as if it were an art gallery of logistics that took the user on a visual experience rather than a corporate information based site.
While the information on the website was critical in educating users about the company’s service offerings and of course important for SEO, we wanted to display and present the information in a more creative and visually appealing manner.
We were able to inject a minor update into the logo and add new branding elements to the website, which lifted the brand profile into a more elite logistics company. Visitors are taken on a visual journey about the company packed with valuable information, clean design, textures and movement.