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5 Things to Keep in Mind when Creating a Marketing Strategy
Apr
Marketing Strategy

Marketing without a strategy is like driving with your eyes closed. That’s why every business plan should start with the development of a comprehensive marketing strategy. A marketing strategy will not only be your bible when you’re creating content, posting to social media or sending out newsletters, but it will help you to keep everything […]

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Content Strategy For Accountants
Apr
Marketing Strategy

Times have changed for accountants. With automated data streams, artificial intelligence, high competition and competitive rates, it becomes harder and harder for accountancy business to keep their head above water. A good social media strategy in accounting and overall marketing strategy is needed in order to attract customers and retain those. A good marketing strategy […]

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Creating Buyer Personas: 3 Ways To Get To Know Your Audience
Apr
Marketing Strategy

When you create a marketing strategy you will inevitably face the issue of defining your customers. Understanding your audience – the people you will direct all your marketing efforts to – is essential to any strategy, be it your Instagram page or your SEO tactics. And the best way to do this is by developing personas […]

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Creating a Consistent Brand: The Do’s & Don’ts
Apr
Branding

Your customers will get exposed to your brand on many occasions. Every touchpoint with your brand will give them a chance to form an opinion, to create certain associations or to simply grow more fond of it. When you know all these different channels will shape the perception people have of your brand, you want […]

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5 Steps to Take Before Hiring an eCommerce Website Developer
Dec
EducationWebsites

Are you trying to hire the right eCommerce website developer? Chances are you may want to take a few steps back. The worst mistake businesses make when trying to hire a developer or design agency is to jump straight to the hiring phase, skipping the crucial planning steps that lead to a great business-vendor partnership. […]

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