There are a lot of platforms available for the development of your e-commerce store. Examples include Shopify, Magento, WooCommerce and BigCommerce. All of these online-shop builders have their own advantages and disadvantages. Here at Fox and Lee, we refuse to use anything else than WooCommerce – and trust us, we have our reasons. We’re happy […]
When you want to build a strong brand for your company, you should always start with getting your mission and vision statement clear. This will not only help you in identifying who you are, but it will also give you something to hold to in the strategic planning process. While a mission and vision are both […]
Web development is complicated in any project. You have to consider different aspects such as design, usability and performance in order for your website to look and function well. The development of your custom website is, however, the backbone of all your further operational and marketing efforts. Think for example of how a good web […]
Marketing without a strategy is like driving with your eyes closed. That’s why every marketing approach should start with the development of a comprehensive marketing strategy. A marketing strategy will not only be your bible when you’re creating content, posting to social media or sending out newsletters, but it will help you to keep everything […]
Times have changed for accountants. With automated data streams, artificial intelligence, high competition and competitive rates, it becomes harder and harder for accountancy business to keep their head above water. A good marketing strategy is needed in order to attract customers and retain those. A good marketing strategy should start with a professional website, but […]
When you create a marketing strategy you will inevitably face the issue of defining your customers. Understanding your audience – the people you will direct all your marketing efforts to – is essential to any strategy, be it your Instagram page or your SEO tactics. And the best way to do this is by creating buyers […]
