Look, we get it.
It can be tempting to purchase an out-of-the-box website template. They’re often inexpensive and can be set up in only a few days. But the truth is a custom website will always provide more value to your business in the long run than a template site.
That’s why it’s crucial to view your website is an investment, not an expense. In the same way that a great employee or a great store location will eventually pay dividends, the same goes for your website.
Why is that?
Here are six reasons why every business should invest in a custom website design.
1. Stay Independent & Adaptable to Change
The most obvious benefit to custom web design is the ability to highlight what matters most to your business. Whichever features matter most to you and your customers, you can display them front and centre.
And consider this: what matters most to you today may change tomorrow.
Any business owner understands that a business is constantly evolving. Whether it’s a new product, a new brand, or a even a new core focus, the strongest businesses are those that can pivot when the market calls for it.
A template website is confining. Even if you found a template that worked for you before, you may find yourself permanently cemented in that solution, unable to change.
Your adaptable business needs an adaptable website that can keep up with your demanding business needs and your demanding customers.
With a custom website design, you have full control and true business independence to make any custom changes required—no matter how small—to make sure that your business is never held back by your technology.
2. Showcase Your Brand
Modern marketing is all about branding. Actually, it always has been.
While your business offering may be better than your competition’s, the strength of your brand is what gets people in the door.
With a templated website, your ability to stand out from the pack will be handcuffed. When potential customers see a cookie cutter website, they see a cookie cutter business.
With a custom website design, you are far more able to showcase the true power of your brand and what makes you unique. A beautiful website design with a strong, focused brand promotes your business as more reliable, more professional, and more compelling.
A great web designer will work with you to make sure that all the best aspects of your branding are reflected in your website to make sure your visitors truly understand who you are and what you do.
3. Provide an Amazing Customer Experience
Just as you should strive to give every customer a tailored, personal experience in your day-to-day business dealings, you should strive to do the same with your website.
A one-size-fits-all website solution is unlikely to give your particular customers the unique experience they deserve.
With custom web design, you can tailor your website to your customer—because you know them best.
Whether it’s a unique landing page layout, a clear navigation architecture, a highly responsive design, or an intuitive user funnel, your website needs to provide a great experience at every step of the way.
Because every interaction with your website is an interaction with your business.
4. Stay Modern
Technology changes fast. It’s no different when it comes to web design.
The way people use the web is constantly changing, whether it’s newer phones, changing browsers, or other unexpected contenders entering the scene.
With a custom website design, you can stay on top of that change to ensure that your site visitors—and potential customers—are always getting the most modern possible browsing experience.
5. Improve SEO & Traffic
The most important search engine ranking factors can all be positively influenced by a custom website design. Especially a custom website studio that understands modern trends in SEO.
The most important ranking factor has always been the number of high-quality links pointing to your website. Nothing earns more links than a beautiful, compelling website design.
More recently, Google’s search ranking algorithm is placing more value on websites that provide an incredible user experience thanks to unique, engaging content.
Factors like the time a user spends on your site and how many pages they interact with are now taken into account when ranking your site in search results.
So the more you can “wow” your site visitors, the more likely you are to positively affect the signals that Google cares most about—boosting the number of visitors your site and therefore boosting your business.
6. Boost Your Return on Investment
Ultimately, you’re in business to make money. With every business decision you make, you should be asking yourself if that decision is contributing to your bottom line.
Therefore, you should treat your website the same way. Is your site simply an online business card, or is it powering your business?
When it comes to web design, a customised design is always going to generate better ROI.
Every previous benefit on this list has been building to this point. Having a custom website will draw more potential customers to your site, provide a better customer experience once they’re there, and ultimately convert more visitors into business.
That’s why it’s wise to view your website as an investment rather than an expense. A powerful website will pay itself off many times over by working for you to generate new business.
Looking for Custom Website Design?
At Fox and Lee, we create beautiful solutions. Our Melbourne-based custom website design firm understands what it takes to translate a successful business into a successful website.
Ready to get started? Click here to fill out our web form now