SEO is a fast-changing topic and can be challenging at times. However, with 67% of the clicks going to the first five websites listed in the Google search results, you know it’s essential to your marketing strategy. When you build a strong brand, have a beautiful website or operate a small e-commerce store – you […]
When you want to build a strong brand for your company, you should always start with getting your mission and vision statement clear. This will not only help you in identifying who you are, but it will also give you something to hold to in the strategic planning process in order to create a consistent image […]
Marketing without a strategy is like driving with your eyes closed. That’s why every business plan should start with the development of a comprehensive marketing strategy. A marketing strategy will not only be your bible when you’re creating content, posting to social media or sending out newsletters, but it will help you to keep everything […]
Times have changed for accountants. With automated data streams, artificial intelligence, high competition and competitive rates, it becomes harder and harder for accountancy business to keep their head above water. A good social media strategy in accounting and overall marketing strategy is needed in order to attract customers and retain those. A good marketing strategy […]
When you create a marketing strategy you will inevitably face the issue of defining your customers. Understanding your audience – the people you will direct all your marketing efforts to – is essential to any strategy, be it your Instagram page or your SEO tactics. And the best way to do this is by developing personas […]
Your customers will get exposed to your brand on many occasions. Every touchpoint with your brand will give them a chance to form an opinion, to create certain associations or to simply grow more fond of it. When you know all these different channels will shape the perception people have of your brand, you want […]
